OUTFITTERS COPE
Fashion & Social Project, 2018
Inclusive community project born to raise self-identity in a working-class neighborhood through fashion.
An advertising campaign encouraging people to loan their special fashion pieces was the beginning. During the collect, donators were asked to fill a form giving extended details and explaining the story behind the pieces released. Many of them also shared pictures of the pieces being worn in the past.
A fashion / closet archive was created relating all pieces to pictures, places from town, smells, songs, emotions...
All along the process, participants of all ages became historians, sociologists, stylists and models at the same time. Thanks to them, OUTFITTERS ended being a proposal of own aesthetics. A great Fashion Editorial created and inspired by real experiences and stories behind people clothes.
Beautiful ;)
Co-created with Laura del Valle